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Aryn Kalson-Sperandio
Aryn Kalson-Sperandio

3.1K Followers

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May 27, 2021

How to Keep Your Job as a Writer When You Don’t Feel Like Writing — in 10 Easy Steps!

1. The blank page is your happy place. Convince yourself it is a reflection of your blank and serene mind. 2. Get happy! Self-affirm that you are the wittiest writer for high-end sportswear the world over. It’s like this stuff writes itself. 3. An unwelcomed emotion is bubbling. Suppress that…

Writing

2 min read

How to Keep Your Job as a Writer When You Don’t Feel Like Writing — in 10 Easy Steps!
How to Keep Your Job as a Writer When You Don’t Feel Like Writing — in 10 Easy Steps!
Writing

2 min read


Jan 25, 2021

Change Your Language, Rebrand the Story

Marketers love a good rebrand, including the rebranding of language itself. — Social change often starts with the words we choose to talk about a group or situation, but I’m more curious about popularized terminology we now genuinely use (i.e., phrases we say without irony) whose origins were potentially conjured up in the boardroom rather than in the basements of social justice. Some examples that come to mind:

Writing

1 min read

Change Your Language, Rebrand the Story
Change Your Language, Rebrand the Story
Writing

1 min read


Dec 14, 2019

“They” is Merriam-Webster’s Word of the Year

Advocates of non-binary gender equality, and grammar nerds, collectively rejoice. But what will the bots think? — 1. “Every customer thinks they want one thing, but we discover what they actually need.” Spot the errors in the sentence above? According to old-school grammar police, this sentence should be corrected to: 2. “Every customer thinks he or she wants one thing, but we discover what he or she…

LGBTQ

3 min read

“They” is Merriam-Webster’s Word of the Year
“They” is Merriam-Webster’s Word of the Year
LGBTQ

3 min read


Oct 25, 2019

No Shame In the Ghostwriting Game

You’re too damn busy running the world to do it all yourself Ghostwriting can get a bad rap. Journalists love a good debate over whether or not the profession is even ethical. Since I make a living by ghostwriting for executives and entrepreneurs, I’ll let you guess which side of the argument I rest on. I want to give a huge shout…

Writing

2 min read

No Shame In the Ghostwriting Game
No Shame In the Ghostwriting Game
Writing

2 min read


Sep 29, 2019

The Definitive Guide to Working from Your Bed

The Citizens Against Full-Time, Normal-Ass, Employment-How-It-Used-To-Be Association’s top five reasons why nothing beats the life of a home-lancer Greetings! Your friends at the Citizens Against Full-Time, Normal-Ass, Employment-How-It-Used-To-Be Association (CAFTNAEHIUTBA for short) understand that you might at times look back fondly on your days as a full-time employee for some…

Productivity

2 min read

Your Work/Life Balance is No Dream
Your Work/Life Balance is No Dream
Productivity

2 min read


Jun 24, 2019

The Work You Have, The Work You Want, and Confronting Humanness — On a Rainy Afternoon

The morning started out fine. Plowing through the endless to-do list as per plan. Finally sent a high-stakes proposal around noon. Now, waiting for that one potential client to respond to my email. The email I whispered a few Hail Mary’s over as I hit send. The one that could…

Productivity

3 min read

The Work You Have, The Work You Want, and Confronting Humanness — On a Rainy Afternoon
The Work You Have, The Work You Want, and Confronting Humanness — On a Rainy Afternoon
Productivity

3 min read


May 31, 2019

Aspirational Personal Branding Shouldn’t Be a Thing

Have you done it? Yeah, you have. I’ve done it too; scrolled through too many glossy social posts, the ones that entice me to love my urban lifestyle, outdoor adventure, fitness and indulgence. …

Writing

4 min read

Aspirational Personal Branding Shouldn’t Be a Thing
Aspirational Personal Branding Shouldn’t Be a Thing
Writing

4 min read


Dec 19, 2018

Confessions of a Red-Pen-Wielding Enforcer

I love your bad copy. Your split infinitives display the brash recklessness of a 16-year-old with car keys and a stolen six-pack. I hope you take that as a compliment. You were fearless when writing it all down. And I do mean all of it. Even though, technically speaking, it’s…

Writing

2 min read

Writing

2 min read

Aryn Kalson-Sperandio

Aryn Kalson-Sperandio

3.1K Followers

I help professionals sound like the leaders they already are. Visit me at truestoryconsulting.com

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