Marketers love a good rebrand, including the rebranding of language itself.
Social change often starts with the words we choose to talk about a group or situation, but I’m more curious about popularized terminology we now genuinely use (i.e., phrases we say without irony) whose origins were potentially conjured up in the boardroom rather than in the basements of social justice.
Some examples that come to mind:
-Vegetarian = Plant-based -Search = Google -Pound sign = Hashtag -Weed/pot = Cannabis -Go on a diet = Adjust your nutrition (okay, maybe that one deserves a mandatory roll of the eye) -Career change = Pivot -Freelancers = Contingent workforce / Gig economy
What else you got?
Just throwing some thoughts out there. Agree, disagree, and add to the list.
You’re too damn busy running the world to do it all yourself
Ghostwriting can get a bad rap. Journalists love a good debate over whether or not the profession is even ethical. Since I make a living by ghostwriting for executives and entrepreneurs, I’ll let you guess which side of the argument I rest on.
The Citizens Against Full-Time, Normal-Ass, Employment-How-It-Used-To-Be Association’s top five reasons why nothing beats the life of a home-lancer
Greetings! Your friends at the Citizens Against Full-Time, Normal-Ass, Employment-How-It-Used-To-Be Association (CAFTNAEHIUTBA for short) understand that you might at times look back fondly on your days as a full-time employee for some…
The morning started out fine. Plowing through the endless to-do list as per plan. Finally sent a high-stakes proposal around noon. Now, waiting for that one potential client to respond to my email. The email I whispered a few Hail Mary’s over as I hit send. The one that could…