Social change often starts with the words we choose to talk about a group or situation, but I’m more curious about popularized terminology we now genuinely use (i.e., phrases we say without irony) whose origins were potentially conjured up in the boardroom rather than in the basements of social justice.
Some examples that come to mind:
-Vegetarian = Plant-based
-Search = Google
-Pound sign = Hashtag
-Weed/pot = Cannabis
-Go on a diet = Adjust your nutrition (okay, maybe that one deserves a mandatory roll of the eye)
-Career change = Pivot
-Freelancers = Contingent workforce / Gig economy
What else you got?
Just throwing some thoughts out there. Agree, disagree, and add to the list.
1. “Every customer thinks they want one thing, but we discover what they actually need.”
Spot the errors in the sentence above? According to old-school grammar police, this sentence should be corrected to:
2. “Every customer thinks he or she wants one thing, but we discover what he or she actually needs.”
Until recently, the singular “they” was considered a no-go. But how annoyingly cumbersome is that second, although technically correct, sentence to read? Makes you want to flip the whole thing to avoid the singular use altogether:
3. “Customers think they want one thing, but we discover what they…
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