Change Your Language, Rebrand the Story

Marketers love a good rebrand, including the rebranding of language itself.

Social change often starts with the words we choose to talk about a group or situation, but I’m more curious about popularized terminology we now genuinely use (i.e., phrases we say without irony) whose origins were potentially conjured up in the boardroom rather than in the basements of social justice.

Some examples that come to mind:

-Vegetarian = Plant-based
-Search = Google
-Pound sign = Hashtag
-Weed/pot = Cannabis
-Go on a diet = Adjust your nutrition (okay, maybe that one deserves a mandatory roll of the eye)
-Career change = Pivot
-Freelancers = Contingent workforce / Gig economy

What else you got?

Just throwing some thoughts out there. Agree, disagree, and add to the list.